What is social media marketing? The Beginner’s Guide!

How can Social Media help your business:

Getting leads:

Build credibility:

Customer Service:

Becoming a thought leader:

Drive traffic:

How to get started on Social Media Marketing

Set goals:

Customer Persona:

Create a content calendar:

Value Value Value:

  1. Content that tells them how to use your product. While you cannot expect everyone to understand the intricacies, it would be helpful if you could create a separate article (or videos) on how to make the most of your product.
  2. For example, let’s say you are in the fin-tech space where you disburse loans to professionals. The kind of content that will resonate with your audience would be-1. What is the eligibility for housing, personal, and business loans from a private lender? 2- How to invest money using your salary to get a million in X years?, 3- Here’s how you close your student loans in 3 years. Content like this will capture the interest of your target market.
  3. Information on what is happening in the industry.
  4. Demo videos, explainer videos, case studies, testimonials- all of which are promotional content, but it still helps your customers make a decision.
  5. Videos of your customers using your product.
  6. Detailed Question & Answer sessions with your customers
  7. Show them videos of how your product is made. Behind-the-scenes content with your employees in it. It shows the humane side of your business. It works well if you are trying to create trust with your customers.

Use 1–2 social media channels:

Create a content calendar:

  1. Write down a bunch of ideas.
  2. Assign these ideas to the stakeholders who would create the content.
  3. What is the type of content? Is it videos, blog posts, images? You can repurpose the content later.
  4. Schedule the content. Follow the W2H formula- When, Where and How. When, where, and how is the content going to be published. Set a deadline for it and inform the stakeholders about their responsibility.
  5. Create templates that you can use to create a series of content with ease.
  6. Festivals, important dates, and seasonal holidays are a great way to connect with the audience. Create content in advance for these kinds of days so that you aren’t found wanting during the D-day.

Engage with the audience:

Be consistent:

Promote your channels:

Measure results from social media marketing:

  1. Increase in the number of organic visitors to your blog
  2. Increase in the number of email subscribers
  3. Increase in lead conversions
  4. Number of appointments made with your sales team
  5. Engagement on your content in different social media sites
  6. The number of clicks on your social media post
  7. Number of likes, comments, and shares on each social media platform

Optimize and streamline your efforts:

  1. What other types of content do they expect from you?
  2. How else can you improve the existing content you publish?




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